The big stories in North Carolina over the past few years have been heavy on attracting jobs, poverty, and education. Public education funding, common core repealing, teacher pay raises, medicaid, unemployment benefits, corporate tax cuts, and fracking. Sensationalized headlines–“Gambling with Teacher Pay” and reports of teachers leaving the state link on the homepages of most local news organizations. Even while understanding the need to cut spending in a strained economy, many still struggle to understand why the North Carolina General Assembly (NCGA) chose specifically to devalue public education. Why they would chose an income tax cut that then creates a dependency on funds for public education on powerball ticket sales? They are trying to manufacture NC’s dream by gambling on poverty on education. While ignoring how teacher’s–and quality public education– break the cycle of poverty.
Or maybe that IS the goal: keep the poor uneducated now, protect the availability of your low-cost workforce later.
The North Carolina Education Lottery
In 2013, the North Carolina Education Lottery (NCEL) spent $354,000 on advertising. They also added new games, brand-specific instant win tickets, and second-chance drawings for losing scratch-off tickets.
It worked; the sales for the NCEL in 2013 were up 5.4 percent from 2012, a total of $1.6 billion. After paying for lottery winner payments, advertising/marketing, and other expenses, $478 million remained.